Adobe Tech Comm Roadshow: Canada 2017

Date: Monday, 4th December, 2017 | 9:00 a.m. to 5:30 p.m.

Venue: Seneca @ York, Room S1209, Toronto

Adobe Tech Comm Roadshow: Canada 2017

Date: Thursday, 7th December, 2017 | 9:00 a.m. to 5:30 p.m.

Venue: The Metcalfe Hotel, Ottawa

Adobe Tech Comm Roadshow: Canada 2017

Date: Friday, 8th December, 2017 | 9:00 a.m. to 5:30 p.m.

Venue: Saint-Urbain room at Notman House, Montréal

Why attend?

Join us for Adobe Tech Comm Roadshow in Canada as we explore the one core business asset that no one seems to talk about: Content. We have specifically designed this event to give you an opportunity to meet and learn from renowned technical communication experts, get hands-on with the latest tools, and connect with peers over a free networking lunch. You might even win a prize at the free lucky draw and end the day on a high!

We are at the hotbed of content innovation, here in Canada; and you could be updated on the latest trends, transformations and workflows that shapes content strategy today. Explore structured content, tackle localization issues, learn about content innovations and much more.

See real world solutions in action

Explore structured authoring workflows

Engage with experts

Grow your professional network

Who should attend?

While the event is open to anyone who is interested,
the sessions will be particularly beneficial for industry professionals who hold following roles:

Technical Writers, Authors and Content Developers
Technical Publication Managers, Technical Illustrators
Documentation Specialists, Engineers and Managers
Policies and Procedures Specialists
Instructional Designers
Knowledgebase and eLearning Professionals
User Experience Designers, Visual Designers
Information Architects and Developers
Usability & Human Factors Professionals
Subject Matter Experts, Casual Content Contributors

Agenda

    9:00 A.M. to 9:30 A.M.
    Registration
    9:00 A.M. to 9:45 A.M.
    Opening Comments
    9:45 A.M. to 10:45 A.M.
    They Still Need Us

    Beth Agnew

    As technology advances and becomes ever more integrated into our lives, the need for improved documentation and user experience increases exponentially. Companies are recognizing that the costs of downtime, error, and customer support are too high to tolerate. And in worst-case scenarios, mistakes can create financial and public relations nightmares. From costly typos to massive development fails, the lack of technical communication activities across the spectrum of business generates both real and hidden costs.

    Yet many companies think they've got it covered. Developers are still asked to create documentation. Designers create content for websites. Marketing reviews product interfaces and generates product messaging. If everyone else is "doing tech comm", where does that leave us? The devil is in the details, they say. The little-known aspects of technical communication such as user testing and process improvement are key to efficient development and delivery of technology in any sector. In this talk, Beth Agnew outlines why technical communicators are still relevant in a business climate where everyone has the tools to do it themselves.

    10:45 A.M. to 11:45 A.M.
    Content Authoring for Localization

    Dominique Trouche

    Technical writing is a process with tried and true steps and requirements. Then there’s a void. Then there’s localization. The void can lead to misalignment and inefficiencies: publishers using structured content methods find themselves losing the benefits of reuse —and watch their forecasted savings miss the target. In this presentation, we help technical writers and information architects identify how their work can impact positively or negatively the localization downstream.

    Using real world examples, we will provide writers with an insight on how linguistic providers manage source content and how to avoid localization mishaps which can lead to corrupted projects, wasted time and inflated invoices.

    11:45 A.M. to 1:15 P.M.
    Lunch (included with free registration)
    1:15 P.M. to 2:15 P.M.
    Information 4.0 and the Convergence of Marketing and Technical Communication

    Stefan Gentz

    Content consumption patterns have dramatically changed over the last decade. The maximum selective sustained attention span of a human being is about 20 minutes. Latest research shows that the transient attention span of human beings has even gone down from 12 to 8 seconds over the last decade.

    To communicate technical content in the future successfully, we need to move from drops to drips, improve findability and searchability and tailor content to the content consumer’s role and context automatically. It’s time to talk about new customer experiences and new customer journeys.

    In this session, Stefan Gentz, Worldwide TechComm Evangelist for Adobe, will discuss the communication of technical content and how it’s becoming increasingly important to understand technical communication as marketing communication. The ability to blend marketing content and technical content into a unified customer experience becomes key to success. The foundation for this is dynamic, intelligent content that enables personalization and multichannel content delivery to communicate with customers in all possible ways. He will explore how DITA feeds the tekom standard iiRDS, The International Standard for Intelligent Information Request and Delivery, and will give practical examples of intelligent information in Industry 4.0 and IoT scenarios. He will discuss how DITA, CCMS, MTS, RDF, and chatbots will form the future customer experience and introduce you to Adobe’s Information 4.0 Framework.

    2:15 P.M. to 3:15 P.M.
    Pack Your Bags, We’re Moving to Structure

    Bernard Aschwanden

    First we talk and then we take action! Wrap up your day where we talk content; the value of content, planning content, and managing content, let’s see some of this in action. Based on input from the audience, we’ll create some basic content in Microsoft Word. We’ll try to mimic “the real world” and include some of the issues you likely encounter when people hand you source content and ask you to “just make it better, look good, and publish to whatever we need”. We’ll clean up the formats, and move it into FrameMaker. Once in FrameMaker, we’ll continue the migration to structured, semantically organized content. No extra tools, no extra software, just clean content with samples from start to end that you help create and test yourself. Real world. Real samples. Real tech comm.

    3:15 P.M. to 3:30 P.M.
    Closing Comments
    3:30 P.M. to 5:00 P.M.
    Adjourn for a social as your schedule allows
    9:00 A.M. to 9:30 A.M.
    Registration
    9:00 A.M. to 9:45 A.M.
    Opening Comments
    9:45 A.M. to 10:45 A.M.
    Content Technologies in the National Capital Region (NCR)

    Joe Gollner

    Did you know that Ottawa and the NCR has been a hotbed of innovation with content technologies for over 30 years? It has. In this session, we will look at some examples—some old and some very recent—that have a lot to teach us about the nature of content, about what it means to manage it well, and about how you can make big difference in your organization by helping people to plan, design, create, publish, and manage really good content.

    Some examples come from the government sector and some come from industry. Content innovation in Ottawa has been quite wide-ranging. These projects mix content technologies with emergent trends such as cognitive computing to showcase what is now possible for mainstream adopters. Come and learn about the content innovations that have been happening around you all these years. And perhaps you have been part of some of them.

    10:45 A.M. to 11:45 A.M.
    Content Authoring for Localization

    Dominique Trouche

    Technical writing is a process with tried and true steps and requirements. Then there’s a void. Then there’s localization. The void can lead to misalignment and inefficiencies: publishers using structured content methods find themselves losing the benefits of reuse —and watch their forecasted savings miss the target. In this presentation, we help technical writers and information architects identify how their work can impact positively or negatively the localization downstream.

    Using real world examples, we will provide writers with an insight on how linguistic providers manage source content and how to avoid localization mishaps which can lead to corrupted projects, wasted time and inflated invoices.

    11:45 A.M. to 1:15 P.M.
    Lunch (included with free registration)
    1:15 P.M. to 2:15 P.M.
    Information 4.0 and the Convergence of Marketing and Technical Communication

    Stefan Gentz

    Content consumption patterns have dramatically changed over the last decade. The maximum selective sustained attention span of a human being is about 20 minutes. Latest research shows that the transient attention span of human beings has even gone down from 12 to 8 seconds over the last decade.

    To communicate technical content in the future successfully, we need to move from drops to drips, improve findability and searchability and tailor content to the content consumer’s role and context automatically. It’s time to talk about new customer experiences and new customer journeys.

    In this session, Stefan Gentz, Worldwide TechComm Evangelist for Adobe, will discuss the communication of technical content and how it’s becoming increasingly important to understand technical communication as marketing communication. The ability to blend marketing content and technical content into a unified customer experience becomes key to success. The foundation for this is dynamic, intelligent content that enables personalization and multichannel content delivery to communicate with customers in all possible ways. He will explore how DITA feeds the tekom standard iiRDS, The International Standard for Intelligent Information Request and Delivery, and will give practical examples of intelligent information in Industry 4.0 and IoT scenarios. He will discuss how DITA, CCMS, MTS, RDF, and chatbots will form the future customer experience and introduce you to Adobe’s Information 4.0 Framework.

    2:15 P.M. to 3:15 P.M.
    Pack Your Bags, We’re Moving to Structure

    Bernard Aschwanden

    First we talk and then we take action! Wrap up your day where we talk content; the value of content, planning content, and managing content, let’s see some of this in action. Based on input from the audience, we’ll create some basic content in Microsoft Word. We’ll try to mimic “the real world” and include some of the issues you likely encounter when people hand you source content and ask you to “just make it better, look good, and publish to whatever we need”. We’ll clean up the formats, and move it into FrameMaker. Once in FrameMaker, we’ll continue the migration to structured, semantically organized content. No extra tools, no extra software, just clean content with samples from start to end that you help create and test yourself. Real world. Real samples. Real tech comm.

    3:15 P.M. to 3:30 P.M.
    Closing Comments
    3:30 P.M. to 5:00 P.M.
    Adjourn for a social as your schedule allows
    9:00 A.M. to 9:30 A.M.
    Registration
    9:00 A.M. to 9:45 A.M.
    Opening Comments
    9:45 A.M. to 10:45 A.M.
    Existential Questions in Technical Communication: Education, Experience, Community, and Technology

    Saul Carliner

    Should a technical communicator have a writing background then learn the technology, or a technical background then learn how to write? What is the role of experience in qualifying for jobs and building careers? What roles do professional associations and similar communities play in supporting professionals in their careers? And are these questions useless because we’re going to be replaced by robots and artificial intelligence anyway? This keynote tackles these existential questions in technical communication by considering combinations of past experience in technical communication and research in ours and similar fields, to suggest some answers and further questions.

    10:45 A.M. to 11:45 A.M.
    Content Authoring for Localization

    Dominique Trouche

    Technical writing is a process with tried and true steps and requirements. Then there’s a void. Then there’s localization. The void can lead to misalignment and inefficiencies: publishers using structured content methods find themselves losing the benefits of reuse —and watch their forecasted savings miss the target. In this presentation, we help technical writers and information architects identify how their work can impact positively or negatively the localization downstream.

    Using real world examples, we will provide writers with an insight on how linguistic providers manage source content and how to avoid localization mishaps which can lead to corrupted projects, wasted time and inflated invoices.

    11:45 A.M. to 1:15 P.M.
    Lunch (included with free registration)
    1:15 P.M. to 2:15 P.M.
    Information 4.0 and the Convergence of Marketing and Technical Communication

    Stefan Gentz

    Content consumption patterns have dramatically changed over the last decade. The maximum selective sustained attention span of a human being is about 20 minutes. Latest research shows that the transient attention span of human beings has even gone down from 12 to 8 seconds over the last decade.

    To communicate technical content in the future successfully, we need to move from drops to drips, improve findability and searchability and tailor content to the content consumer’s role and context automatically. It’s time to talk about new customer experiences and new customer journeys.

    In this session, Stefan Gentz, Worldwide TechComm Evangelist for Adobe, will discuss the communication of technical content and how it’s becoming increasingly important to understand technical communication as marketing communication. The ability to blend marketing content and technical content into a unified customer experience becomes key to success. The foundation for this is dynamic, intelligent content that enables personalization and multichannel content delivery to communicate with customers in all possible ways. He will explore how DITA feeds the tekom standard iiRDS, The International Standard for Intelligent Information Request and Delivery, and will give practical examples of intelligent information in Industry 4.0 and IoT scenarios. He will discuss how DITA, CCMS, MTS, RDF, and chatbots will form the future customer experience and introduce you to Adobe’s Information 4.0 Framework.

    2:15 P.M. to 3:15 P.M.
    Pack Your Bags, We’re Moving to Structure

    Bernard Aschwanden

    First we talk and then we take action! Wrap up your day where we talk content; the value of content, planning content, and managing content, let’s see some of this in action. Based on input from the audience, we’ll create some basic content in Microsoft Word. We’ll try to mimic “the real world” and include some of the issues you likely encounter when people hand you source content and ask you to “just make it better, look good, and publish to whatever we need”. We’ll clean up the formats, and move it into FrameMaker. Once in FrameMaker, we’ll continue the migration to structured, semantically organized content. No extra tools, no extra software, just clean content with samples from start to end that you help create and test yourself. Real world. Real samples. Real tech comm.

    3:15 P.M. to 3:30 P.M.
    Closing Comments
    3:30 P.M. to 5:00 P.M.
    Adjourn for a social as your schedule allows

Speakers

 

Saul Carliner
Professor at Concordia University
Saul Carliner
Professor at Concordia University

Saul Carliner is Professor and Interim Chair of Education at Concordia University in Montreal, visiting professor of communication at the University of International Business and Economics in Beijing, and a consultant for organizations like the Bronx Zoo, ST Microelectronics, and US and Canadian government agencies. He is the author of over 200 publications, including 9 books. He is a past editor of the IEEE Transactions on Communication, Fellow of the Institute for Performance and Learning, and Fellow and past international president of the STC.

Dominique Trouche
CEO at WhP International
Dominique Trouche
CEO at WhP International

A graduate of a leading French Engineering and IT University, Dominique has managed several multinational operations. Head of WhP, Dominique strives to make localization rhyme with innovation. His passion for DITA has led him to position WhP as a specialist in DITA localization, with outstanding expertise and dedicated solutions to help customers streamline multilingual DITA content management. He is an active member of the DITA community and works closely with the leading CMS providers; he speaks regularly at DITA conferences.

Stefan Gentz
Adobe Worldwide TechComm Evangelist
Stefan Gentz
Adobe Worldwide TechComm Evangelist

As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools.

Stefan is also a certified Quality Management Professional, ISO 9001 / EN 15038 auditor, Change Management Assessor, ISO 31000 Risk Management expert and Six Sigma Champion.

Stefan is a popular speaker and moderator on conferences such as tekom, tcworld, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences and an Ambassador for the Globalization and Localization Association (GALA). He is also an active social networker on Facebook, Twitter and LinkedIn.

Beth Agnew
Chair, School of Media at Seneca College
Beth Agnew
Chair, School of Media at Seneca College

Beth Agnew is one of the world’s first Certified Professional Technical Communicators (CPTC), a designation that indicates mastery of content development, usability, communication, publishing, and knowledge management. She previously served in the Canadian Armed Forces as a telecommunications specialist, with tours in Europe and the Middle East. After leaving the military Beth’s communications career spanned 35 years, with clients such as NASA, General Motors, Direct Energy, the Pacific Geoscience Centre, Walmart, CIBC, and many more. She is an Associate Fellow of the Society for Technical Communication where she has also been the MarCom SIG manager, a conference speaker, and an International Summit Awards judge. Beth holds a BFA in Fine Arts.

Bernard Aschwanden
CEO at Publishing Smarter
Bernard Aschwanden
CEO at Publishing Smarter

Bernard solves documentation-based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow. He is the founder of Publishing Smarter (www.publishingsmarter.com), an Associate Fellow of STC, and a Past President of STC. Bernard has helped hundreds of companies implement successful solutions. He is focused on publishing better, publishing faster, and publishing smarter.

Joe Gollner
Managing Director at Gnostyx Research Inc.
Joe Gollner
Managing Director at Gnostyx Research Inc.

Joe is the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com), a company he founded to guide organizations in the strategic use of content technologies to achieve scalable and sustainable business benefits. A veteran implementer, he has overseen dozens of content management projects in a variety of industries and in organizations ranging in size from start-up ventures to global enterprises. A graduate of the University of Oxford (Masters of Philosophy), he blogs as the Content Philosopher (http://www.gollner.ca) and is working on a book about the effective and sustainable management of content and content technologies.

Venue

Seneca @ York,
Room S1209

The Metcalfe Hotel,
123 Metcalfe St,
Ottawa, ON K1P 5L9

Saint-Urbain room at
Notman House,
51 Sherbrooke St W, Montreal,
QC H2X 1X2

 

Register for Adobe Tech Comm Roadshow: Canada 2017

Note: Seats are limited, book yours at the earliest.

Contact us

We welcome your questions and comments regarding the event or the registration process.
Please drop us an email at techcomm@adobe.com

 

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