Adobe Tech Comm Roadshow: Canada 2018

Date: Monday, 24th September, 2018 | 9:00 a.m. to 4:30 p.m.

Venue: North York Memorial Hall, Burgandy Room, 5110 Yonge St, Toronto

Adobe Tech Comm Roadshow: Canada 2018

Date: Thursday, 27th September, 2018 | 9:00 a.m. to 4:30 p.m.

Venue: Ottawa Marriott Hotel, 100 Kent Street, Ottawa, ON K1P 5R7

Adobe Tech Comm Roadshow: Canada 2018

Date: Friday, 28th September, 2018 | 9:00 a.m. to 4:30 p.m.

Venue: Residence Inn by Marriott, Montreal Airport, 6500 Place Robert Joncas, Montréal, QC H4M 2Z5

Why attend?

Join us for the Adobe Tech Comm Roadshow in Canada as we explore the one core business asset that no one seems to talk about: Content. We have specifically designed this event to give you an opportunity to meet and learn from renowned technical communication experts, get hands-on with the latest tools, and connect with peers over a free networking lunch. You might even win a prize at the free lucky draw and end the day on a high!

We are at the hotbed of content innovation, here in Canada; and it is important to stay updated on the latest trends, transformations and workflows shaping content strategy today. Explore structured content, tackle localization issues, learn about content innovations and much more.

See real world solutions in action

Explore structured authoring workflows

Engage with experts

Grow your professional network

Who should attend?

While the event is open to anyone who is interested,
the sessions will be particularly beneficial for industry professionals who hold following roles:

Technical Writers, Authors and Content Developers
Technical Publication Managers, Technical Illustrators
Documentation Specialists, Engineers and Managers
Policies and Procedures Specialists
Instructional Designers
Knowledgebase and eLearning Professionals
User Experience Designers, Visual Designers
Information Architects and Developers
Usability & Human Factors Professionals
Subject Matter Experts, Casual Content Contributors

Agenda

    9:00 A.M. to 9:30 A.M.
    Registration
    9:30 A.M. to 9:45 A.M.
    Welcome note

    Rohit Bansal

    9:45 A.M. to 10:45 A.M.
    Why we made the move to the XML Documentation for AEM

    Marco Cacciacarro

    After company-wide restructuring and a series of personnel changes, BlackBerry’s Enterprise Documentation team was faced with a unique challenge: how do you maintain a complex CMS and in-house documentation website when the IT team that administered those resources no longer exists?

    From challenge comes opportunity. As a team of experienced and resilient technical writers, we sought out a new CMS that would give us complete control over how we create and provide content to our customers.

    This presentation will focus on why we chose the XML Documentation for Adobe Experience Manager, the details of our migration process and how we solved the biggest challenges we faced, and the features of the XML Documentation solution that are most valuable to our team.

    Get an inside look at how a team of technical writers coordinated and executed a successful CMS migration

    • Understand the challenges involved in migrating to a new CMS and how those challenges can be overcome
    • Gain a better understanding of the benefits and advantages of the XML Documentation for Adobe Experience Manager
    10:45 A.M. to 11:45 A.M.
    Emerging technologies will change how we think about content

    Rob Hanna

    It isn't enough to deliver the right content to the right people at the right time. Your customers don't just need content anymore, they need answers. The move to chatbots and conversational user-interfaces will change how we deliver content that allows users to seamlessly shift modalities between seeking answers and exploring content.

    Your solution must maintain traditional publishing channels while serving the needs of emerging channels from the same source of content. This solution must account for the creation, management, and delivery of concise information that is digestible in an audio format and aligns with specific user voice queries in a way that sounds natural to the listener. It requires that you align each piece of content with a specific intended user response.

    Learn more about how you can transform your content using microcontent to not only enable emerging technologies but also make your traditional channels richer and far easier to use.

    Learning objectives

    • Your words matter: The techniques you use to organize and write your content will have a big impact on readiness of your content and the usability of your content regardless of the technology you have at hand.
    • Microcontent is simply the next stage of our journey beyond topic-based structured authoring: The stage has been set through years of practice in structure content in the technical publications industry.
    • Universal content models must be based on the science behind how we learn and make sense of the world around us: There should be no need to re-engineer the basic underlying models that underpin our content for each organization transitioning to structured authoring for the first time.
    • There is no time like the present to get started learning how to better organize and write your content: We cannot wait for new disruptive technologies to land on our desktop to start rethinking our content. Making content easier to use for machines will vastly improve the accessibility of your content for human consumers in every capacity.
    11:45 A.M. to 1:15 P.M.
    Lunch (included with free registration)
    1:15 P.M. to 2:15 P.M.
    Create once. Publish many.

    Bernard Aschwanden

    We've heard that in technical communication the ideal workflow is one where managers, developers, writers, and consumers work together to create 'perfect' content to solve business problems. It's tricky to identify all the pieces and make it work. See it live and participate in it during this session!

    This interactive session has you, the audience, help guide the plan for product documentation (what goes into it, how it is organized), and then you continue to participate as the presenter works feverishly to ensure your ideas are captured, content is created and approved, and it is published to multiple outputs. See the scramble, and the solutions, to getting "just-in-time" content out the door. We'll publish to PDF, HTML5, and a few other formats as well.

    Participate and be a moving part of a documentation project that comes together to create content in a shared workspace, with collaboration between teams, and quality finished materials delivered the way the audience wants them. On time, on budget, and on any device!

    2:15 P.M. to 3:15 P.M.
    Getting hands-on with Adobe Robohelp (2019 release)

    Vivek Kumar

    Get hands-on with the 2019 release of Adobe RoboHelp. Learn how to:

    • Easily create media-rich experiences and customize layouts and templates in real-time
    • Produce personalized and stunning content experiences
    • Bring distributed teams together by collaborating better across various version controls and collaboration platforms

    After attending this session, you will be able to easily create and deliver exceptional Help experiences across any device.

    3:15 P.M. to 3:30 P.M.
    Closing note

    Rohit Bansal

    3:30 P.M. to 4:30 P.M.
     
    Adjourn for networking hour
    9:00 A.M. to 9:30 A.M.
    Registration
    9:30 A.M. to 9:45 A.M.
    Welcome note

    Rohit Bansal

    9:45 A.M. to 10:45 A.M.
    Why we made the move to the XML Documentation for AEM

    Marco Cacciacarro

    After company-wide restructuring and a series of personnel changes, BlackBerry’s Enterprise Documentation team was faced with a unique challenge: how do you maintain a complex CMS and in-house documentation website when the IT team that administered those resources no longer exists?

    From challenge comes opportunity. As a team of experienced and resilient technical writers, we sought out a new CMS that would give us complete control over how we create and provide content to our customers.

    This presentation will focus on why we chose the XML Documentation for Adobe Experience Manager, the details of our migration process and how we solved the biggest challenges we faced, and the features of the XML Documentation solution that are most valuable to our team.

    Get an inside look at how a team of technical writers coordinated and executed a successful CMS migration

    • Understand the challenges involved in migrating to a new CMS and how those challenges can be overcome
    • Gain a better understanding of the benefits and advantages of the XML Documentation for Adobe Experience Manager
    10:45 A.M. to 11:45 A.M.
    Emerging technologies will change how we think about content

    Rob Hanna

    It isn't enough to deliver the right content to the right people at the right time. Your customers don't just need content anymore, they need answers. The move to chatbots and conversational user-interfaces will change how we deliver content that allows users to seamlessly shift modalities between seeking answers and exploring content.

    Your solution must maintain traditional publishing channels while serving the needs of emerging channels from the same source of content. This solution must account for the creation, management, and delivery of concise information that is digestible in an audio format and aligns with specific user voice queries in a way that sounds natural to the listener. It requires that you align each piece of content with a specific intended user response.

    Learn more about how you can transform your content using microcontent to not only enable emerging technologies but also make your traditional channels richer and far easier to use.

    Learning objectives

    • Your words matter: The techniques you use to organize and write your content will have a big impact on readiness of your content and the usability of your content regardless of the technology you have at hand.
    • Microcontent is simply the next stage of our journey beyond topic-based structured authoring: The stage has been set through years of practice in structure content in the technical publications industry.
    • Universal content models must be based on the science behind how we learn and make sense of the world around us: There should be no need to re-engineer the basic underlying models that underpin our content for each organization transitioning to structured authoring for the first time.
    • There is no time like the present to get started learning how to better organize and write your content: We cannot wait for new disruptive technologies to land on our desktop to start rethinking our content. Making content easier to use for machines will vastly improve the accessibility of your content for human consumers in every capacity.
    11:45 A.M. to 1:15 P.M.
    Lunch (included with free registration)
    1:15 P.M. to 2:15 P.M.
    Create once. Publish many.

    Bernard Aschwanden

    We've heard that in technical communication the ideal workflow is one where managers, developers, writers, and consumers work together to create 'perfect' content to solve business problems. It's tricky to identify all the pieces and make it work. See it live and participate in it during this session!

    This interactive session has you, the audience, help guide the plan for product documentation (what goes into it, how it is organized), and then you continue to participate as the presenter works feverishly to ensure your ideas are captured, content is created and approved, and it is published to multiple outputs. See the scramble, and the solutions, to getting "just-in-time" content out the door. We'll publish to PDF, HTML5, and a few other formats as well.

    Participate and be a moving part of a documentation project that comes together to create content in a shared workspace, with collaboration between teams, and quality finished materials delivered the way the audience wants them. On time, on budget, and on any device!

    2:15 P.M. to 3:15 P.M.
    Getting hands-on with Adobe Robohelp (2019 release)

    Vivek Kumar

    Get hands-on with the 2019 release of Adobe RoboHelp. Learn how to:

    • Easily create media-rich experiences and customize layouts and templates in real-time
    • Produce personalized and stunning content experiences
    • Bring distributed teams together by collaborating better across various version controls and collaboration platforms

    After attending this session, you will be able to easily create and deliver exceptional Help experiences across any device.

    3:15 P.M. to 3:30 P.M.
    Closing note

    Rohit Bansal

    3:30 P.M. to 4:30 P.M.
     
    Adjourn for networking hour
    9:00 A.M. to 9:30 A.M.
    Registration
    9:30 A.M. to 9:45 A.M.
    Welcome note

    Rohit Bansal

    9:45 A.M. to 10:45 A.M.
    Grab the wheel and drive your content to DITA!

    Susanna Carlisi, Alexander Lum

    Moving to DITA can be complex. It takes careful planning, the ever-elusive budget, and proper execution to ensure a successful implementation without slowing the company down. And, until now, there hasn’t been a very clear demonstration of how to execute a transition to DITA in depth.

    However, if you attend this session, you will learn just how Susanna Carlisi and Alexander Lum of Ciena successfully implemented DITA within Ciena with a modest budget, while leveraging existing tools.

    Key Discoveries

    • How to transition to XML/DITA on a modest budget and limited resources
    • How to implement Adobe FrameMaker in your DITA Authoring Process
    • How to implement DITA using a phased approach to avoid impacting production
    • Single Sourcing to multiple output formats, including HTML5 with dynamic content filters
    • How XSLT and ExtendScripts can speed up your processes
    • The benefits of Structured Authoring
    10:45 A.M. to 11:45 A.M.
    Getting hands-on with Adobe Robohelp (2019 release)

    Vivek Kumar

    Get hands-on with the 2019 release of Adobe RoboHelp. Learn how to:

    • Easily create media-rich experiences and customize layouts and templates in real-time
    • Produce personalized and stunning content experiences
    • Bring distributed teams together by collaborating better across various version controls and collaboration platforms

    After attending this session, you will be able to easily create and deliver exceptional Help experiences across any device.

    11:45 A.M. to 1:15 P.M.
    Lunch (included with free registration)
    1:15 P.M. to 2:15 P.M.
    Emerging technologies will change how we think about content

    Rob Hanna

    It isn't enough to deliver the right content to the right people at the right time. Your customers don't just need content anymore, they need answers. The move to chatbots and conversational user-interfaces will change how we deliver content that allows users to seamlessly shift modalities between seeking answers and exploring content.

    Your solution must maintain traditional publishing channels while serving the needs of emerging channels from the same source of content. This solution must account for the creation, management, and delivery of concise information that is digestible in an audio format and aligns with specific user voice queries in a way that sounds natural to the listener. It requires that you align each piece of content with a specific intended user response.

    Learn more about how you can transform your content using microcontent to not only enable emerging technologies but also make your traditional channels richer and far easier to use.

    Learning objectives

    • Your words matter: The techniques you use to organize and write your content will have a big impact on readiness of your content and the usability of your content regardless of the technology you have at hand.
    • Microcontent is simply the next stage of our journey beyond topic-based structured authoring: The stage has been set through years of practice in structure content in the technical publications industry.
    • Universal content models must be based on the science behind how we learn and make sense of the world around us: There should be no need to re-engineer the basic underlying models that underpin our content for each organization transitioning to structured authoring for the first time.
    • There is no time like the present to get started learning how to better organize and write your content: We cannot wait for new disruptive technologies to land on our desktop to start rethinking our content. Making content easier to use for machines will vastly improve the accessibility of your content for human consumers in every capacity.
    2:15 P.M. to 3:15 P.M.
    Create once. Publish many.

    Bernard Aschwanden

    We've heard that in technical communication the ideal workflow is one where managers, developers, writers, and consumers work together to create 'perfect' content to solve business problems. It's tricky to identify all the pieces and make it work. See it live and participate in it during this session!

    This interactive session has you, the audience, help guide the plan for product documentation (what goes into it, how it is organized), and then you continue to participate as the presenter works feverishly to ensure your ideas are captured, content is created and approved, and it is published to multiple outputs. See the scramble, and the solutions, to getting "just-in-time" content out the door. We'll publish to PDF, HTML5, and a few other formats as well.

    Participate and be a moving part of a documentation project that comes together to create content in a shared workspace, with collaboration between teams, and quality finished materials delivered the way the audience wants them. On time, on budget, and on any device!

    3:15 P.M. to 3:30 P.M.
    Closing note

    Rohit Bansal

    3:30 P.M. to 4:30 P.M.
     
    Adjourn for networking hour

Speakers

 

Marco Cacciacarro
Senior Technical Writer at BlackBerry
Marco Cacciacarro
Senior Technical Writer at BlackBerry

Marco Cacciacarro is a Senior Technical Writer based in Waterloo, Ontario. He’s been a member of the Enterprise Software Documentation team at BlackBerry for 12 years, working on a wide variety of software products, from BlackBerry’s flagship enterprise management product, BlackBerry UEM, to several enterprise productivity apps, administrative tools, and SDKs. Since starting at BlackBerry as a co-op student, Marco has been heavily involved in the evaluation, implementation, and customization of three different content management systems.

Bernard Aschwanden
CEO at Publishing Smarter
Bernard Aschwanden
CEO at Publishing Smarter

Bernard solves documentation-based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow. He is the founder of Publishing Smarter (www.publishingsmarter.com), an Associate Fellow of STC, and a Past President of STC. Bernard has helped hundreds of companies implement successful solutions. He is focused on publishing better, publishing faster, and publishing smarter.

Vivek Kumar
Director of Products, Adobe
Vivek Kumar
Director of Products, Adobe

Vivek, as the Director of Products heads the Product Management and Engineering for Adobe's Technical Communication business. He is responsible for strategy, roadmap, development, customer and partner relationships.

Rob Hanna
President and Co-founder, Precision Content
Rob Hanna
President and Co-founder, Precision Content

Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than decade helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.

Rohit Bansal
Senior Product Marketing Manager, Adobe
Rohit Bansal
Senior Product Marketing Manager, Adobe

Rohit Bansal is a Senior Product Marketing Manager working with Adobe’s Technical Communication business. He is responsible for global marketing, go-to-market strategy and partner relations.

Susanna Carlisi
Senior Advisor Content Strategy and Tools at Ciena
Susanna Carlisi
Senior Advisor Content Strategy and Tools at Ciena

Susanna Carlisi is a Content Strategist and Tools Specialist at Ciena, a networking systems, services, and software company, headquartered in Hanover, Maryland, USA.
Serving as a technical communicator and tools manager for most of her 18 years at Ciena, Susanna Carlisi has an in-depth view of end-user documentation requirements and writer processes.
Susanna manages and supports all tasks related to authoring tools setup and maintenance, authoring standards, and publication/single-sourcing processes.
Susanna has been a key player and valuable asset during the transition Ciena has made to a DITA XML environment.

Alexander Lum
Director - Global Product Documentation Development at Ciena
Alexander Lum
Director - Global Product Documentation Development at Ciena

Alexander holds a Bachelor’s of Engineering, Electrical Engineering– Telecommunication Degree from Concordia University. Starting as a software designer at Nortel, he made his way up the ladder until 2010, when he made the transition to Ciena, one of the largest telecommunications companies in the US. He didn’t just move laterally, however, his career jumped forward as he became the Director of Global Product Documentation Development. He is not only technically intelligent, but he also knows what it takes to manage his team and drive revenue for the company.

Today, he specializes in many things, including end-to-end product document development and publishing. His primary focus today is improving customers’ user experiences and updating authoring tools with digital transformation initiatives.

Venue

North York Memorial Hall,
Burgandy Room
5110 Yonge St, Toronto

Ottawa Marriott Hotel
100 Kent Street,
Ottawa, ON K1P 5R7

Residence Inn by Marriott
Montreal Airport
6500 Place Robert Joncas,
Montréal,
QC H4M 2Z5

 

Register for Adobe Tech Comm Roadshow: Canada 2018



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