Adobe Tech Comm Roadshow: France 2018

Date: Tuesday, 19th June, 2018 | 1.30 P.M. to 6.30 P.M.

Venue: Appart'City Toulouse Blagnac, 10 Place de la Révolution, 31700 Blagnac

Adobe Tech Comm Roadshow: France 2018

Date: Thursday, 21st June, 2018 | 1.30 P.M. to 6.30 P.M.

Venue: Euro Meeting Center, 21 Rue de Cornulier, 44000 Nantes

Adobe Tech Comm Roadshow: France 2018

Date: Tuesday, 16th October, 2018 | 1.30 P.M. to 6.30 P.M.

Venue: ApparCity Confort Lyon Part Dieu, 111, bd Vivier Merle 69003

Adobe Tech Comm Roadshow: France 2018

Date: Thursday, 18th October, 2018 | 1.30 P.M. to 6.30 P.M.

Venue: Yooma Urban Lodge, 51 quai de Grenelle, 75015 PARIS

Why attend?

Join us for Adobe Tech Comm Roadshow in France as we explore the one core business asset that no one seems to talk about: Content. We have specifically designed this event to give you an opportunity to meet and learn from renowned technical communication experts, get hands-on with the latest tools, and connect with peers over a free networking cocktail hour following the event. You might even win a prize at the free lucky draw and end the day on a high!

We are at the hotbed of content innovation, here in France; and you could be updated on the latest trends, transformations and workflows that shapes content strategy today. Explore structured content, tackle localization issues, learn about content innovations and much more.

See real world solutions in action

Explore structured authoring workflows

Engage with experts

Grow your professional network

Who should attend?

While the event is open to anyone who is interested,
the sessions will be particularly beneficial for industry professionals who hold following roles:

Technical Writers, Authors and Content Developers
Technical Publication Managers, Technical Illustrators
Documentation Specialists, Engineers and Managers
Policies and Procedures Specialists
Instructional Designers
Knowledgebase and eLearning Professionals
User Experience Designers, Visual Designers
Information Architects and Developers
Usability & Human Factors Professionals
Subject Matter Experts, Casual Content Contributors

Agenda

    1:30 PM to 1:45 PM
    Registration
    1:45 PM to 2:00 PM
    Welcome
    2:00 PM to 2:30 PM
    Future of Technical Communication: Findings from Adobe Tech Comm Survey 2017-2018

    Toni Ressaire

    As Technical Communication professionals, it’s important for us to understand and stay on top of key industry trends as they shape the future of Technical Communication. This year, Adobe received responses from more than 2000+ content professionals across 30+ countries and 32+ industry verticals making the Adobe Tech Comm Survey 2017-2018 one of the largest Technical Communication surveys in the world.

    In this session, you will learn:

    • How the adoption of structured authoring is growing steadily and which standards are gaining popularity
    • The future of various output formats – PDF, Responsive HTML5, Mobile output and others
    • Flight into the world of Chatbots: are they on the runway? taken off? en route? or landed?
    2:30 PM to 3:15 PM
    How Adobe FrameMaker 2017 solves major challenges in production of interactive, multilingual technical documents for mobile, web, desktop and print

    Philippe Zingoni

    As technical communicators, you are always striving to streamline your content creation and delivery process for higher productivity. SINGLE-SOURCING becomes very important when you want to publish documents on different devices, trying to deliver the information tailored to the product’s configuration chosen by customer. You will see in the presentation how Adobe FrameMaker 2017 addresses these challenges, if you don’t know FrameMaker at all or are using an older version.

    In this session, you will learn:

    • How to organize your templates for a SINGLE-SOURCING workflow
    • How to prepare content for multichannel publishing
    • How FrameMaker 2017 improves documentation with personalization and rich media integration
    3:15 PM to 3:30 PM
    Coffee break
    3:30 PM to 4:15 PM
    Delivering a consistent content experience by bridging the gap between Marketing and Technical Content

    Philippe Zingoni

    For the last decade, most discussions in technical documentation has been all about automation, moving to XML and structured content, improving quality, managing content and workflows more efficiently, and of course: reducing costs. Now it’s time to talk about the customer experience! And it’s time to talk about the customer journey.

    Our customers expect a conversation—an experience. Much of the purchasing decision happens outside of the “normal” (aka outdated) view of the purchase funnel. The line between pre-sales and post-sales continues to blur. Surviving in this environment requires a shift in focus towards a compelling customer experience.

    In this session, you will learn:

    • How the convergence of pre and post-sales content impacts business
    • How it’s becoming increasingly important to understand technical communication as marketing communication
    • How technical writers can influence the shift toward a digital experience
    • How to design, manage and deliver a rewarding experience to your customers at every touchpoint of the journey
    4:15 PM to 5:00 PM
    AEM & Augmented Reality: The future for product information and after-sales support

    Benoit Laxenaire

    A deep-dive into the integration of AR technologies in Adobe Experience Manager to personalize content, improve user experience and increase customer loyalty. What content, technology and resources are required to go from theory to practice.

    As Augmented Reality gets literally real in different areas of our daily lives such as entertainment and communication, it has been also gaining momentum in different business domains. From R&D to marketing through customer support, AR technology is already creating real value, efficiency and revenue in companies of different sizes and industries.

    AMPLEXOR has teamed up with Adobe to show how augmented reality technologies can be integrated in digital platforms to improve engagement and user experience.

    In this hands-on session you will discover:

    • How to easily create AR experiences for your business
    • What content, technology and resources are required
    • Which innovative features brings the XML documentation add-on
    • The benefits of consolidating marketing and technical content on one platform
    • Exciting approaches to the automation of content-related processes
    • Clients’ success stories: improving after-sales support with interactive augmented reality guides
    5:00 PM to 6:30 PM
    Closing followed by cocktails and networking hour
    1:30 PM to 1:45 PM
    Registration
    1:45 PM to 2:15 PM
    Future of Technical Communication: Findings from Adobe Tech Comm Survey 2017-2018

    Toni Ressaire

    As Technical Communication professionals, it’s important for us to understand and stay on top of key industry trends as they shape the future of Technical Communication. This year, Adobe received responses from more than 2000+ content professionals across 30+ countries and 32+ industry verticals making the Adobe Tech Comm Survey 2017-2018 one of the largest Technical Communication surveys in the world.

    In this session, you will learn:

    • How the adoption of structured authoring is growing steadily and which standards are gaining popularity
    • The future of various output formats – PDF, Responsive HTML5, Mobile output and others
    • Flight into the world of Chatbots: are they on the runway? taken off? en route? or landed?
    2:15 PM to 3:00 PM
    How Adobe FrameMaker 2017 solves major challenges in production of interactive, multilingual technical documents for mobile, web, desktop and print

    Philippe Zingoni

    As technical communicators, you are always striving to streamline your content creation and delivery process for higher productivity. SINGLE-SOURCING becomes very important when you want to publish documents on different devices, trying to deliver the information tailored to the product’s configuration chosen by customer. You will see in the presentation how Adobe FrameMaker 2017 addresses these challenges, if you don’t know FrameMaker at all or are using an older version.

    In this session, you will learn:

    • How to organize your templates for a SINGLE-SOURCING workflow
    • How to prepare content for multichannel publishing
    • How FrameMaker 2017 improves documentation with personalization and rich media integration
    3:00 PM to 3:15 PM
    Coffee break
    3:15 PM to 4:00 PM
    Implementation of Single Source multichannel documentation at Bucher Vaslin

    Elodie Cognard

    The evolution of existing documentation, implemented by many writers who follow one another, is often a difficult task. It becomes all the more complex by the constant documentation updates, while the session is in progress. Bucher Vaslin, a world leader in the design, manufacture and marketing of winemaking processes and equipment, has decided to reorganize its document production based on Adobe FrameMaker.

    In this presentation, you will be able to discover the different phases of this reflection:

    • Audit and analysis phase
    • Study of the features of FrameMaker 2017
    • Template definition
    • Development of a prototype
    • Industrialization
    4:00 PM to 4:45 PM
    Delivering a consistent content experience by bridging the gap between Marketing and Technical Content

    Philippe Zingoni

    For the last decade, most discussions in technical documentation has been all about automation, moving to XML and structured content, improving quality, managing content and workflows more efficiently, and of course: reducing costs. Now it’s time to talk about the customer experience! And it’s time to talk about the customer journey.

    Our customers expect a conversation—an experience. Much of the purchasing decision happens outside of the “normal” (aka outdated) view of the purchase funnel. The line between pre-sales and post-sales continues to blur. Surviving in this environment requires a shift in focus towards a compelling customer experience.

    In this session, you will learn:

    • How the convergence of pre and post-sales content impacts business
    • How it’s becoming increasingly important to understand technical communication as marketing communication
    • How technical writers can influence the shift toward a digital experience
    • How to design, manage and deliver a rewarding experience to your customers at every touchpoint of the journey
    4:45 PM to 5:30 PM
    AEM & Augmented Reality: The future for product information and after-sales support

    Rémi Formica

    A deep-dive into the integration of AR technologies in Adobe Experience Manager to personalize content, improve user experience and increase customer loyalty. What content, technology and resources are required to go from theory to practice.

    As Augmented Reality gets literally real in different areas of our daily lives such as entertainment and communication, it has been also gaining momentum in different business domains. From R&D to marketing through customer support, AR technology is already creating real value, efficiency and revenue in companies of different sizes and industries.

    AMPLEXOR has teamed up with Adobe to show how augmented reality technologies can be integrated in digital platforms to improve engagement and user experience.

    In this hands-on session you will discover:

    • How to easily create AR experiences for your business
    • What content, technology and resources are required
    • Which innovative features brings the XML documentation add-on
    • The benefits of consolidating marketing and technical content on one platform
    • Exciting approaches to the automation of content-related processes
    • Clients’ success stories: improving after-sales support with interactive augmented reality guides
    5:30 PM to 6:30 PM
    Closing followed by cocktails and networking hour
    1:30 PM to 1:40 PM
    Welcome

    Toni Ressaire, Philippe Zingoni & Rohit Bansal

    1:40 PM to 2:00 PM
    How convergence of technical and marketing content is driving customer experience

    Philippe Zingoni

    For the last decade, most discussions in technical documentation has been all about automation, moving to XML and struFor the last decade, most discussions in technical documentation has been all about automation, moving to XML and structured content, improving quality, managing content and workflows more efficiently, and of course, reducing costs. Now it’s time to talk about the customer experience! And it’s time to talk about the customer journey.

    Our customers expect a conversation—an experience. Much of the purchasing decision happens outside of the “normal” (aka outdated) view of the purchase funnel. The line between pre-sales and post-sales continues to blur. Surviving in this environment requires a shift in focus towards a compelling customer experience.

    In this session, you will learn:

    • How the convergence of pre and post-sales content impacts business
    • How it’s becoming increasingly important to understand technical communication as marketing communication
    • How technical writers can influence the shift toward a digital experience
    • How to design, manage and deliver a rewarding experience to your customers at every touchpoint of the journeyctured content, improving quality, managing content and workflows more efficiently, and of course, reducing costs. Now it’s time to talk about the customer experience! And it’s time to talk about the customer journey.
    2:00 PM to 2:20 PM
    Explore new trends in Tech Comm
    (Adobe Tech Comm Survey 2017 – 2018)

    Toni Ressaire

    As Technical Communication professionals, it’s important for us to understand and stay on top of key industry trends as they shape the future of Technical Communication. We will discuss emerging features requested by documentation users and how technical communicators can answer to these challenges. 

    • How to structure information so users can access the right information more easily
    • What the standards are for publishing information
    • How to increase User experience by providing Premium tools to communicate with publications
    2:20 PM o 3:00 PM
    Structure your multichannel content using FrameMaker and DITA

    Philippe Zingoni

    Adobe FrameMaker (2019 release) is a complete tool for authoring and publishing DITA XML content. You can use the tools provided by the DITA community, but also use the tools provided with Adobe FrameMaker to create content, customize authoring and publishing templates, customize the DITA model using constraints, and publish your content on different platforms. In this hand-on session, you will discover :

    • A short introduction to Structured Content and DITA
    • How to create structured content in FrameMaker
    • How to create your own templates in FrameMaker
    • How to customize simply the DITA model, eliminating unwanted structure elements
    • How to assemble topics into a map to create publication canvas
    • How to customize output templates
    • How to publish DITA maps to PDF and HTML5
    3:00 PM to 3:40 PM
    Discover the new features of Adobe FrameMaker (2019 release)

    Amitoj Singh

    The 2019 release of FrameMaker is an incredible update of the best-in-class tech comm tool. A considerable number of new features have been added, including change in architecture, making it faster and more powerful. There are also more features for daily creation and publication, image management, structured authoring and more. Amitoj Singh, Product Manager for Adobe FrameMaker, will drive you through these features, and show you the strength of this new version.

    3:40 PM to 4:00 PM
    How SMEs can create structured content with a web-based editor, using XML Documentation for AEM

    TBD

    Subject matter experts do not use the same tools as technical authors. They have limited knowledge in layout rules and usually no knowledge at all of XML. Using Adobe Experience Manager as a CMS, the XML Documentation solution helps SMEs to create content with a web-based and intuitive tool, masking the structure, and offering a simple way to add value to the content without any rework needed.

    4:00 PM to 4:20 PM
    Coffee break

    4:20 PM to 5:00 PM
    AEM & Augmented Reality: The future for product information and after-sales support

    Rémi Formica

    A deep-dive into the integration of AR technologies in Adobe Experience Manager to personalize content, improve user experience and increase customer loyalty. What content, technology and resources are required to go from theory to practice. As Augmented Reality gets literally real in different areas of our daily lives such as entertainment and communication, it has been also gaining momentum in different business domains. From R&D to marketing through customer support, AR technology is already creating real value, efficiency and revenue in companies of different sizes and industries.

    AMPLEXOR has teamed up with Adobe to show how augmented reality technologies can be integrated in digital platforms to improve engagement and user experience.

    In this hands-on session you will discover:

    • How to easily create AR experiences for your business
    • What content, technology and resources are required
    • Which innovative features brings the XML documentation add-on
    • The benefits of consolidating marketing and technical content on one platform
    • Exciting approaches to the automation of content-related processes
    • Clients’ success stories: improving after-sales support with interactive augmented reality guides
    5:00 PM to 5:30 PM
    Create and publish online Help, policy and knowledgebase content easily with Adobe RoboHelp (2019 release)

    Toni Ressaire

    You want to deliver Help, policy and knowledgebase content on different platforms as online documents? You are a technical author, not a XSLT programmer nor an HTML specialist. Adobe RoboHelp (2019 release) allows you to manage your content in a topic-based organization, with an intuitive authoring environment and features that bring power to your content:

    • Advanced authoring in a friendly user interface, making content easier to reuse and link
    • Simple management of stylesheets and layouts
    • Customized user experience with the creation of dynamic content filters
    • Collaboration tools to share content, review and add consistency with all the assets you manage
    • Multi-platform publishing, with a graphic output editor
    • Deliver complete documentations solutions, including automatically autocompleted search, favorites, filters, indexes, glossary management
    5:30 PM to 6:30 PM
    Closing followed by cocktails and networking hour

    1:30 PM to 1:40 PM
    Welcome

    Toni Ressaire, Philippe Zingoni & Rohit Bansal

    1:40 PM to 2:00 PM
    How convergence of technical and marketing content is driving customer experience

    Philippe Zingoni

    For the last decade, most discussions in technical documentation has been all about automation, moving to XML and struFor the last decade, most discussions in technical documentation has been all about automation, moving to XML and structured content, improving quality, managing content and workflows more efficiently, and of course, reducing costs. Now it’s time to talk about the customer experience! And it’s time to talk about the customer journey.

    Our customers expect a conversation—an experience. Much of the purchasing decision happens outside of the “normal” (aka outdated) view of the purchase funnel. The line between pre-sales and post-sales continues to blur. Surviving in this environment requires a shift in focus towards a compelling customer experience.

    In this session, you will learn:

    • How the convergence of pre and post-sales content impacts business
    • How it’s becoming increasingly important to understand technical communication as marketing communication
    • How technical writers can influence the shift toward a digital experience
    • How to design, manage and deliver a rewarding experience to your customers at every touchpoint of the journeyctured content, improving quality, managing content and workflows more efficiently, and of course, reducing costs. Now it’s time to talk about the customer experience! And it’s time to talk about the customer journey.
    2:00 PM to 2:20 PM
    Explore new trends in Tech Comm
    (Adobe Tech Comm Survey 2017 – 2018)

    Toni Ressaire

    As Technical Communication professionals, it’s important for us to understand and stay on top of key industry trends as they shape the future of Technical Communication. We will discuss emerging features requested by documentation users and how technical communicators can answer to these challenges. 

    • How to structure information so users can access the right information more easily
    • What the standards are for publishing information
    • How to increase User experience by providing Premium tools to communicate with publications
    2:20 PM o 3:00 PM
    Structure your multichannel content using FrameMaker and DITA

    Philippe Zingoni

    Adobe FrameMaker (2019 release) is a complete tool for authoring and publishing DITA XML content. You can use the tools provided by the DITA community, but also use the tools provided with Adobe FrameMaker to create content, customize authoring and publishing templates, customize the DITA model using constraints, and publish your content on different platforms. In this hand-on session, you will discover :

    • A short introduction to Structured Content and DITA
    • How to create structured content in FrameMaker
    • How to create your own templates in FrameMaker
    • How to customize simply the DITA model, eliminating unwanted structure elements
    • How to assemble topics into a map to create publication canvas
    • How to customize output templates
    • How to publish DITA maps to PDF and HTML5
    3:00 PM to 3:40 PM
    Discover the new features of Adobe FrameMaker (2019 release)

    Amitoj Singh

    The 2019 release of FrameMaker is an incredible update of the best-in-class tech comm tool. A considerable number of new features have been added, including change in architecture, making it faster and more powerful. There are also more features for daily creation and publication, image management, structured authoring and more. Amitoj Singh, Product Manager for Adobe FrameMaker, will drive you through these features, and show you the strength of this new version.

    3:40 PM to 4:00 PM
    How SMEs can create structured content with a web-based editor, using XML Documentation for AEM

    TBD

    Subject matter experts do not use the same tools as technical authors. They have limited knowledge in layout rules and usually no knowledge at all of XML. Using Adobe Experience Manager as a CMS, the XML Documentation solution helps SMEs to create content with a web-based and intuitive tool, masking the structure, and offering a simple way to add value to the content without any rework needed.

    4:00 PM to 4:20 PM
    Coffee break

    4:20 PM to 5:00 PM
    AEM & Augmented Reality: The future for product information and after-sales support

    Rémi Formica

    A deep-dive into the integration of AR technologies in Adobe Experience Manager to personalize content, improve user experience and increase customer loyalty. What content, technology and resources are required to go from theory to practice. As Augmented Reality gets literally real in different areas of our daily lives such as entertainment and communication, it has been also gaining momentum in different business domains. From R&D to marketing through customer support, AR technology is already creating real value, efficiency and revenue in companies of different sizes and industries.

    AMPLEXOR has teamed up with Adobe to show how augmented reality technologies can be integrated in digital platforms to improve engagement and user experience.

    In this hands-on session you will discover:

    • How to easily create AR experiences for your business
    • What content, technology and resources are required
    • Which innovative features brings the XML documentation add-on
    • The benefits of consolidating marketing and technical content on one platform
    • Exciting approaches to the automation of content-related processes
    • Clients’ success stories: improving after-sales support with interactive augmented reality guides
    5:00 PM to 5:30 PM
    Create and publish online Help, policy and knowledgebase content easily with Adobe RoboHelp (2019 release)

    Toni Ressaire

    You want to deliver Help, policy and knowledgebase content on different platforms as online documents? You are a technical author, not a XSLT programmer nor an HTML specialist. Adobe RoboHelp (2019 release) allows you to manage your content in a topic-based organization, with an intuitive authoring environment and features that bring power to your content:

    • Advanced authoring in a friendly user interface, making content easier to reuse and link
    • Simple management of stylesheets and layouts
    • Customized user experience with the creation of dynamic content filters
    • Collaboration tools to share content, review and add consistency with all the assets you manage
    • Multi-platform publishing, with a graphic output editor
    • Deliver complete documentations solutions, including automatically autocompleted search, favorites, filters, indexes, glossary management
    5:30 PM to 6:30 PM
    Closing followed by cocktails and networking hour

Speakers

Toni Ressaire
Toni Ressaire

Toni Ressaire is a technical communicator and trainer. Working primarily in the software development industry, she also has some rather non-traditional uses for traditional tech comm tools. Toni blogs about digital publishing at http://pub.ink and provides consulting for agile teams and training for tech writers and technically-challenged writers who want to create content for today’s savvy users.

Philippe Zingoni
Philippe Zingoni

Philippe Zingoni is a consultant and trainer on technical communication software and technologies. Working for more than 15 years in the field of technical documentation, he has faced challenges regarding the technical documentation in industry : multi channel publishing, modularisation of content, technical illustrations, use of 3D in documentation, implementation of S1000D and DITA standards.

Rémi Formica
Rémi Formica

Rémi Formica is ECM Consultant and Team Coach at AMPLEXOR. With over 15 years of experience in software consulting services, Rémi has a successful track record in managing complex IT and business process redesign projects. At AMPLEXOR, he accompanies our clients’ growth in the digital age through tailored technological transformation strategies.

Rohit Bansal
Rohit Bansal

Rohit Bansal is a Senior Product Marketing Manager working with Adobe’s Technical Communication business. He is responsible for global marketing, go-to-market strategy and partner relations.

Amitoj Singh
Amitoj Singh

Amitoj Singh has more than 10 years of experience in the software industry with more than seven years of experience as a product manager. He started his career as a Software Engineer with Adobe Systems. Amitoj is responsible for product management of Adobe's Technical Communication Tools – FrameMaker and RoboHelp. He is responsible for product strategy and roadmap, partner ecosystem management, and customer relationship. You can also follow Amitoj on Twitter: @amitojsingh84

Venue

Appart'City Toulouse Blagnac,
10 Place de la Révolution,
31700 Blagnac

Euro Meeting Center,
21 Rue de Cornulier,
44000 Nantes

ApparCity Confort
Lyon Part Dieu, 111,
bd Vivier Merle 69003

Yooma Urban Lodge,
51 quai de Grenelle,
75015 PARIS

 

Register for Adobe Tech Comm Roadshow: France 2018



Online registrations for the event are now closed.
If you are still interested in attending the event, kindly write to us at techcomm@adobe.com


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We welcome your questions and comments regarding the event or the registration process.
Please drop us an email at techcomm@adobe.com

 

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