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Save the date for

Adobe Tech Comm Day – Netherlands

Date: 20th September, 2018 | 09:00 a.m. to 5:30 p.m.

Venue: Casa Amsterdam

The event is free and ‘open to all’. Seats are limited, book yours at the earliest.

Why attend?

Join us for the very first Adobe Tech Comm Day in Netherlands on the 20th of September! The event is specifically designed to give you an opportunity to meet and learn from renowned technical communication experts, get hands-on with the latest tools, and connect with peers.

Choose from a series of sessions that will cover key trends shaping the technical communication industry today, give live training on the latest tools that are transforming the way content is created, delivered and consumed, and showcase the ease with which one can migrate to modern, more efficient content workflows – without leaving your existing content behind.

Get valuable insights from industry experts

Grow your professional network

See new tools in action

Who should attend?

While the event is open to anyone who is interested,
the sessions will be particularly beneficial for industry professionals who hold following roles:

Technical Writers, Authors and Content Developers
Technical Publication Managers
Documentation Specialists, Engineers and Managers
Subject Matter Experts
Instructional Designers
Knowledge and eLearning Professionals
User Experience Designers
Information Architects and Developers
Policies and Procedures Specialists
Casual Content Contributors
IT Managers
Customer Success and Customer Experience Managers
Marketing Managers


To be announced
    12.00 PM - 12.45 PM
    Networking lunch
    12.45 PM - 1.00 PM
    Welcome note

    Bjorn Smalbro, Stefan Gentz

    1.00 PM - 1.45 PM
    Key trends in technical communication – Adobe research findings

    Stefan Gentz

    Session description:

    As Technical Communicators, it’s important to understand and stay on top of key trends as they shape the future of Technical Communications.

    Every year Adobe Technical Communication reaches out worldwide to a very diverse group of Technical Communication professionals to understand their preferences, tools usage, and best practices. The results highlight common trends in areas like Content Authoring, Publishing, and Consumption.

    Key trends are related to the adoption of Structured Authoring, ever increasing need of Collaboration, Mobile and Web Publishing and Analytics.

    Stefan Gentz, Adobe worldwide TechComm Evangelist, will provide insights into four key areas that are transforming the industry.

    1.45 PM - 2.30 PM
    Migration to structured content from unstructured – why and how to

    Jang Graat

    Session description:

    The benefits of using modern structured authoring platforms are often outweighed by one huge disadvantage: you either have to start rewriting all your content from scratch or take a long time-out in which you convert all your existing content to your choice of XML. This is not true for FrameMaker, as this authoring tool handles structured and unstructured content in the same way. Based on its built-in tools for conversion, this tool offers you a unique migration path from the old format-based markup to semantically rich structured content. At any given time, you can publish your mix of content to a large number of output formats. This presentation shows you how this process works.

    2.30 PM - 2.45 PM
    Coffee break
    2.45 PM to 3.30 PM
    The convergence of marketing and technical content for uniform customer experience

    Stefan Gentz

    Session description:

    For the last decade, most discussions in technical documentation were all about automation, moving to XML and structured content, improving quality, managing technical documentation more efficiently, and reducing costs. Now it’s time to talk about “customer experience”. And it’s time to talk about impacting the “customer journey” across all touch-points, pre- and post-sale.

    In this session, Stefan Gentz, Worldwide TechComm Evangelist for Adobe, will discuss the creation and delivery of technical content and how it’s becoming increasingly important to treat technical communication as marketing communication. The ability to seamlessly blend marketing content and technical content into a unified customer experience becomes the key to success. What you need is a powerful platform that can effectively manage all kinds of assets, both marketing and technical, and deliver them to all channels as dynamic, intelligent content that enables personalization and multi-channel delivery to communicate with customers ‘in one common voice’, wherever they might be in the customer journey.

    3.30 PM - 4.15 PM
    The need for single-sourcing and multichannel publishing – web, mobile, desktop and print

    Jang Graat

    Session description:

    When the term single-sourcing was coined many decades ago, the single source was usually one entire document, and the reuse was limited to publishing that document to PDF as well as CHM. With all the new output formats that have appeared in the 21st century, simply pushing the exact same source into all those channels is not going to make users happy anymore. Content needs to be customised to different output formats (web, online help, ebook, etc). At the same time, we need to avoid going back to the copy-paste-adapt cycle we were using before single-sourcing appeared on the stage. This presentation shows you a number of techniques that allow you to produce true single-sourced auto-customised publications across all the channels that are available today.

    4.15 PM - 4.30 PM
    Thank you note

    Bjorn Smalbro, Stefan Gentz

    4.30 PM - 5.30 PM
    Networking cocktail reception


To be announced



Casa Amsterdam,
Eerste Ringdijkstraat 4,
1097 BC Amsterdam


Register for Adobe Tech Comm Day – netherlands

Note: Online registrations will close at 11.59 PM CET on September 19, 2018. Seats are limited, book yours at the earliest.

Contact us

We welcome your questions and comments regarding the event or the registration process.
Please drop us an email at techcomm@adobe.com


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